Fallon is the PR Director at Lana Jewelry, and has been with the company since June 2011. She currently manages brand development, media relations, product placement, social media, digitalmarketing, and events.
In her current role, Fallon flawlessly and with persistent niceness, is responsible for creating strong relationships with national/regional editors, industry leaders, and stylists to secure editorial coverage and celebrity press. She also executes photo and film projects for spring and winter campaigns by creating the concept, hiring the talent, directing the project, and planning the distribution of the campaign. Fallon also expertly plans national/regional events in collaboration with retail partners such as Neiman Marcus, Nordstrom, and Bloomingdale’s to enhance brand image.
As if that wasn't enough, Fallon also manages content creation, distribution, and campaigns across all social media channels: Instagram, Facebook, Twitter, Pinterest, and Youtube for Lana, develops story pitches and generates editorial content for submission to press contacts and oversee development of the e-commerce website to improve user experience and site functionality based off of data using Google Analytics.