When we meet Fallon, she is the PR Director at Lana Jewelry. She is managing brand development, media relations, product placement, social media, digital marketing, and events for the brand.
During this season, we get to watch Fallon flawlessly be responsible for creating strong relationships with national/regional editors, industry leaders, and stylists to secure editorial coverage and celebrity press. She also has experience executing photo and film projects for spring and winter campaigns. Fallon also expertly plans national/regional events in collaboration with retail partners such as Neiman Marcus, Nordstrom, and Bloomingdale’s to enhance brand image.
As if that wasn't enough, Fallon also manages content creation, distribution, and campaigns across all social media channels: Instagram, Facebook, Twitter, Pinterest, and Youtube for her current clients, develops story pitches and generates editorial content for submission to press contacts and oversees development of the e-commerce website to improve user experience and site functionality based off of data using Google Analytics.